Traditional and digital camping trends 2023

Camping is a popular form of vacation that has become increasingly popular in recent years. This is mainly because camping is a relatively cheap and flexible way to enjoy nature. In addition, camping allows you to relax and get away from the stress of everyday life.

In 2023, some trends have emerged in the camping sector.

Some of these trends are digital in nature, while others are more traditional.

Digital camping trends

One of the most important trends in camping is increasing digitalization. Campers are increasingly using digital technologies to organize their vacation planning, obtain information about campsites and get in touch with other campers.

Some of the key digital trends in camping include:

Online booking systems

More and more campers book their campsites online. This offers the advantage that campers have a wide choice of campsites and can compare prices. In addition, online bookings are often cheaper than booking on site.

Camping apps

There are a variety of camping apps that help campers organize their vacation planning. These apps provide information about campsites, places of interest and weather forecasts. In addition, campers can use these apps to get in touch with other campers and share their experiences.

Social media

Social media is becoming increasingly important for campers. Campers are using social media to learn about campgrounds, connect with other campers and share their own camping experiences. Social media can be a great way to discover new campgrounds and connect with other campers.

Classic camping trends

In addition to the digital trends, there are also some more classic trends that have emerged in camping:

One of these trends is the increasing demand for campsites close to nature. Campers increasingly want to relax in nature and forget the stress of everyday life. Therefore, they are looking for campsites that are located in a quiet location and offer good access to natural beauty.

Another trend is the increasing demand for campsites with special offers.

These offerings may include, for example:

Wellness offers

Campsites are increasingly offering wellness services such as saunas, massages and yoga classes. These offers can help campers relax and relieve stress.

Family offers

Campsites increasingly offer family services such as children's playgrounds, mini golf and pony rides. These offers can help families spend an unforgettable vacation at the campsite.

Adventure offers

Campgrounds are increasingly offering adventure activities such as canoeing, climbing and hiking. These offerings can help campers gain new experiences and test their limits.

Digital camping trend: "Workation" at campsites

A new trend that has been emerging for a few years is workation. Workation is a combination of work and vacation. It involves people working from a different location, such as a campsite. Workation has many advantages. It offers the opportunity to enjoy nature, relieve stress and gain new experiences. In addition, workation can increase productivity. Since the topic of remote work has gained momentum due to the corona pandemic, people are not only working from home offices, but are increasingly seeking out interesting locations.

Campsites are an ideal place for workation. They offer the peace and seclusion needed for concentrated work. There are also plenty of opportunities to relax after work and recharge your batteries.

If you are a campground operator, consider Workation as a way to increase your campground's appeal. There are many ways to appeal to Workation guests. For example, you can offer special Workation packages that include WiFi, a work station, and other work supplies. In addition, you can provide information about Workation on your website and in your marketing materials.

Workation is a trend that will continue to grow in importance in the coming years. If you are a campsite operator, you should use this opportunity to inspire your guests and make your campsite more attractive.

Conclusion

Camping trends in 2023 will be shaped by digital and traditional trends. Campground operators should consider these trends to provide the best vacation experience for their guests. Here are some tips for campground operators on how to prepare for 2023 trends:

• Invest in a good online presence. Make sure your website is appealing and contains all the important information campers need.
• Offer your guests a fast and secure WiFi
• Offer digital services such as online booking and camping apps. These services can help campers simplify their vacation planning and find the perfect accommodation faster.
• Create an ambience close to nature. Campers look for campsites that are located in a quiet area and offer good access to natural beauty.
• Offer special deals that appeal to campers. These offers can help entice campers and encourage them to stay longer.