Camping is a popular form of vacation that has become increasingly popular in recent years. This is mainly because camping is a relatively cheap and flexible way to enjoy nature. In addition, camping allows you to relax and get away from the stress of everyday life.
A number of camping trends have emerged in 2025.
In 2025, several trends have emerged in camping vacations. Some of these trends are digital in nature, while others are more traditional.
Digital trends
One of the most important trends in camping is increasing digitalization. Campers are increasingly using digital technologies to organize their vacation planning, obtain information about campsites and get in touch with other campers.
Some of the key digital trends in camping include:
Online booking systems
More and more campers are booking their campsites online. This offers the advantage that campers have a large selection of campsites and can compare prices. In addition, online bookings are often cheaper than booking on site, which makes traveling easier.
Camping apps
There are a variety of camping apps that help campers organize their vacation planning. These apps provide information about campsites, places of interest and weather forecasts as well as useful travel tips. Campers can also use these apps to get in touch with other campers and share their experiences.
Social media
Social media will also become increasingly important for campers in 2025. Campers use social media to find out about campsites, connect with other campers and share their own camping experiences. Social media can be a great way to discover new campsites and connect with other campers.
Artificial intelligence
Another digital trend is the use of artificial intelligence (AI). Intelligent chatbots and virtual assistants on websites help campers to plan their trip quickly and easily. These systems can answer questions about camping options, prices and availability directly.
Smart camping devices
Modern camping equipment such as GPS navigation devices and smart thermostats often require an internet connection to function effectively and are essential camping accessories.
Classic camping trends
In addition to the digital trends, there are also some more classic trends that have emerged in camping:
One of these trends is the increasing demand for campsites close to nature. Campers increasingly want to relax in nature and forget the stress of everyday life. Therefore, they are looking for campsites that are located in a quiet location and offer good access to natural beauty.
Wellness offers
Campsites are increasingly offering wellness services such as saunas, massages and yoga classes. These offers can help campers to relax and reduce stress, which contributes to a relaxing camping trip.
Sustainability: conscious camping is the trend
Campers are nature-loving and in 2025 they value sustainable and self-sufficient travel. This is reflected not only in their choice of equipment, but also in their behavior on the road. Own energy sources such as solar panels, water filters and energy-saving devices are now part of the basic equipment of many vanlife fans and tent travelers.
- Self-sufficient equipment: solar panels, water filters & energy-saving technology enable independent camping
- Sustainable on the road: save fuel through anticipatory driving, weight reduction & tire pressure monitoring
- Travel consciously: Waste avoidance, local products and a respectful approach to nature are becoming the norm
Nostalgia is the order of the day
The year 2025 is characterized by the "(Re)Creation Vacation" - a mix of nostalgia, a thirst for adventure and digital deceleration. Camping becomes the antithesis to hectic everyday life. The focus is on genuine connection, nature and valuable family time.
- Nostalgia is booming - classics such as campfires, road trips and outdoor cooking are more in demand than ever
- Digital time-out with comfort - switch off, but don't miss out on hot water or WiFi
- Connecting generations - camping as a unifying experience for young and old
Glamping and luxury camping
The glamping trend ties in seamlessly with this. Luxury campsites, often referred to as glamping, often offer amenities such as WiFi to increase comfort and allow guests to stay in touch with friends and family or to work. Glamping accommodation often utilizes streaming services that require a fast and stable internet connection.
Digital camping trend: "Workation" on campsites
A new trend that has been emerging for some years now is workation. Workation is a combination of work and vacation. It involves people working from a different location, e.g. a campsite. Workation has many advantages. It offers the opportunity to enjoy nature, relieve stress and gain new experiences. Workation can also increase productivity.
- Working in the countryside: campsites are becoming an alternative workplace for working from home
- Rest & regeneration: the combination of nature and concentrated work reduces stress and promotes productivity
- New target group for places: With workation packages, WiFi and creative offers, operators are attracting new groups of guests
If you are a campground operator, consider Workation as a way to increase your campground's appeal. There are many ways to appeal to Workation guests. For example, you can offer special Workation packages that include WiFi, a work station, and other work supplies. In addition, you can provide information about Workation on your website and in your marketing materials.
Workation is a trend that will continue to grow in importance in the coming years. If you are a campsite operator, you should use this opportunity to inspire your guests and make your campsite more attractive.
Conclusion
Camping 2025 is a mix of digitalization, experiencing nature and consciously slowing down. Campsite operators who want to keep their finger on the pulse of the times should not see digital services, stable WiFi and workation offerings as "nice-to-haves", but as standard. At the same time, the need for peace, nature and genuine connection remains strong.
Our tip:
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Invest in a modern online presence with booking system
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Ensure reliable WiFi - even in remote corners
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Use digital tools such as apps or chatbots for guest care
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Rely on sustainable offers and natural pitches
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Think about special packages for workation or wellness
Your place is not just a vacation spot, but a retreat with added value - for digital nomads, families and nature lovers alike.
Let's talk about how we can make your campsite more digital together:
